Initial Cafe - 48 Cameron Road

Initial Cafe is one of the trendiest spots for a casual get-together in Tsim Sha Tsui. Two in one, cafe + fashion store, moneyed hipsters have made of this a place to call their own.

Initial Fashion is an alternative fashion with Japanese inspirations, targeting eccentric Asian fashionistas in their twenties & thirties. Far from following fashion trends, Initial design is more of a timeless approach to fashion, all produced with the highest quality. Pricey as it is, do not miss the opportunity to visit any of their stores during the sales season: before the Chinese New Year and during summer, as almost all their prices drop to 50%.

Now back to the Cafe, despite its bohemian style with a blowzy touch including cracked non-tiled floor, one should not be fooled to think the place needs some reconstruction work. On the contrary, the décor at Initial Cafe is planned to the detail. It's the interior design version of those messy looks so often seen on fashion trendsetters, where nothing is left to chance, while the main point of the look is for it to seem all happy-go-lucky.

Excellent environment, presentation and service makes this a good choice for a relaxing reunion in the heart of Tsim Sha Tsui. I had the hot Designed Cappuccino (4*) while J had the iced Black & White Mocha (4.5*).

Visited on: 09 August 2012

Price: $42 for a hot cup of coffe, $45 for an iced cup of coffee + 10% service charge

Overall quality: 4.5*

Value for Money: 4.5*

Do I recommend it? Yes, the perfect spot for a shopping break!

48 Cameron Road, Tsim Sha Tsui